Adaptium

Creative Initiatives

Industry

Non-Profit Awareness Campaign
Worldwide

Goals

The overall goal was to contribute to the event, drawing much positive and valuable press coverage for the client and its services locally. Capturing their drive and effective programs was key to this event. It was necessary to demonstrate in a creative way how genuine this organization is reflecting their integrity, professionalism and expertise in helping communities in need.

Results

Adaptium Branding worked closely with the client to provide guidance and introduce a never seen before creative element for the event. Adaptium Branding arranged to have the glamorous floor length Hollywood Graffiti AIDS Gown brought to Bolivia that was presented red-carpet style. The gown was the highlight of the event and the local, national and international news. Our team worked very closely with the clients to assure:

We Offer:


  • Differentiation and a unique unveiling as never seen before in Latin America

  • Emotional connection that was based on positive learning and awareness

  • Excellent press outreach and follow up highlighting the organization and its services

  • Unique position, as the first organization in Bolivia to make such a positive splash, using 'Hollywood' as the attraction, and the sentimental value of the gown and its HIV/AIDS awareness and disease prevention message as a central focus of the event. This presentation included demonstrating and reinforcing their unique brand position and value in the nation.

Adaptium Branding was able to provide a very unique and creative element which boosted moral, drew more attendees and attracted the press as well as key donors and supporters.

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